About us

Aljunied Brothers opened on Arab Street at a time when the street was a serious trading hub, drawing customers from across the region for textiles, batik, men's sarong, Malay songket and traditional goods.

Business came through the door, through word of mouth, and through the steady movement of travelling customers who knew where to go when they came to Singapore.

Through the 1980s and into the 1990s, Arab Street remained one of the city's most active commercial strips for regional visitors. Customers came regularly from Brunei, Malaysia, Indonesia and Australia. The shop was busy, familiar and well-connected to the rhythm of that trade.

As customer demand shifted, so did the business.

Fragrance had always been part of our catalogue, but it grew steadily into the centre of it. Middle Eastern travellers passing through Singapore and Southeast Asia brought a growing interest in agarwood and Dehn Al Oud, and Aljunied Brothers followed that direction carefully.

The oud trade connected naturally to the region's own supply from Thailand, Burma, Cambodia, Malaysia and Indonesia, and the shop's relationships with that supply chain deepened over time.

Dehn Al Oud, attars, bakhoor, rose oils and resins became the core of what Aljunied Brothers carried, and what the business became known for.

Customers buying Dehn Al Oud were not just asking for a name. They wanted to understand the origin, the scent character, the quality, and whether the price made sense. Answering those questions properly, every time, for customers who knew the product well, built the kind of trust that does not come from a transaction. It comes from being consistently worth returning to.

Today, Aljunied Brothers continues at 95 Arab Street, Singapore. The store reflects the company's development over time, a business shaped by trade, changing customer demand and a long familiarity with perfumes, oud, incense and oils.